U.S Emmy Awards, Taiwan's Golden Bell Awards and Mainland's Hua Ding Awards are all award presentation giving TV artists recognition. Because Hong Kong lacks a fair and justice TV awards ceremony, the HK Television Association finally received subsidies from the government to hold an "Asia Emmy Awards" called the Asian TV Awards, scheduled for March 2011. The awards ceremony invites local outstanding artists from series and non-serial programs to participate. It was said that Barbie Hsu from Taiwanese drama Summer's Desire, Charmaine Sheh and Moses Chan from TVB's Can't Buy Me Love, Rain (Bi) from Korean drama The Fugitive Plan B and Takuya Kimura from Japanese drama Moon Lovers are invited to compete for TV King and Queen awards.
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